I love this, it is beautiful and attention grabbing. In other words, this is an effective ad. I have been flipping through many, many beautiful print ads similar to this one at this website:
http://adsoftheworld.com/
You can sift through different categories of ads from all over the world. I love to look at the categories as wholes first and then individual pictures. It is fascinating to see that from all over the world ads from the same industry use similar tones and graphics to have a certain idea portrayed. Most public interest ads, like this one, have grayer, deeper tones to convey a serious tone about their ads. The confectionary and foods industry uses lighter and brighter tones for their ads to convey happier tones with their products, relating their food and with fun. The office supply industry uses simple color schemes with detailed images or patterns to attract costumers to their products (a personal favorite from this category is for pilot pens: http://adsoftheworld.com/media/print/pilot_extrafine_legoman_tattoo_arms). It makes me wonder how these patterns where created, who discovered a certain color scheme or pattern would effect the viewer in a certain way. Why are simple color schemes with lots of detail more effective for selling office supplies as opposed to public interest ideas or food?
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