Couple weeks ago, we talked about how store environment can be a factor in persuading people to buy the products in the stores. There is this article that was written about the new Ralph Lauren Store in NY. When I saw the first picture, I thought this was some kind of a house. It's amazing how much a person is willing to invest in the store's appearance. I'm guessing customers from high social class want to shop at a store that has a distinct taste. One of the pictures above makes me think how nice it would be to have all the furnitures and products shown in the picture. If a customer has the money, he/she will purchases these products.
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