Dove's hair product campaign ads were hilarious. Marge Simpson's infamous tower-like blue hair turns into silky smooth hair after using the cream, Wilma Flintstone lets her hair down after using the volumizing mousse, Jane Jetson gets a better hairstyle after using the hairspray, and Velma Dinkley even takes off her nerdy glasses after using the gel! These impossible-to-change hairstyles became natural (and nice) looking hair.
On a bad frizzy hair day, would you use it to become the new you?
This is pretty clever, they take television characters the vast majority of Americans are loyal to (because they have seen them since they were children) and then they give them makeovers. Does it make me want to buy the product? No, not really...but it makes me laugh. And with that, I might tell someone else about the add, then the company just got me to do word-of-mouth advertisement for them!....Clever.
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