Sunday, October 17, 2010
Commercials
This is a Spanish commercial about Alzheimer. I tried to find an English version, but it was impossible. Anyways, This commercial is about a lady who's asking people like if she was their friends: how are you doing? don't you remember me? Since when are you living in Madrid? and how's the family? She asks all these questions to unknown people on the streets and they get freaked out or confused. Before she leaves, she gives them a business card saying " That's how if feels to have Alzheimer"
In this blog we criticize commercials and consumerism. However, sometimes we forget that there are commercials like this one that are so emotional that they change the way people see the world, and they can move people to do good stuff.
Also, I wanted to remark that in Europe there are policies that regulate commercials on TV; as a result, they don't have as many commercials as we do. In fact, they hate so much commercials that even the most watched TV shows could lose their ratings if they show a lot of commercials!
So... if Europeans don't like commercials, they don't get commercials on their TV shows, why do Americans get so many commercials? Do they enjoy them or it's just part of the system?
Subscribe to:
Post Comments (Atom)
Wow, this was a really powerful video with a message to try and help people understand a bit what it's like to have Alzheimer's disease.
ReplyDeleteI agree that there are less commercials in Europe on television, but they are still an integral part of eveyday life and culture, and I can't speak for many European nations or even cities, but I can speak for London, England. Commercials and advertisements are becoming more pervasive and inescapable every time I go, to visit family. It seems that the advertisements are also becoming more viewer friendly and appeal to the emotions of a person viewing them. For example, in the past there weren't a lot of humorous billboards in London, however now there are adds that show adults wearing a cowboy hat and eating chocolate that state, "Bring out your inner child." This advertisement and many others are more appealing than those in the past that seemed simply informational. My point is that while there are more laws over in Europe, places like London are moving more and more towards a similar commercial culture as ours.