So the first advertisement is marketing the Ken doll for the first time. Barbie "felt that it would be a special night, and then she met Ken." This suggests that barbie is somehow incomplete without a man. Even though she is a "supermodel teenager."
But just comparing the two adds, the first is just selling clothes and dolls. Thus implying that the child who plays with the dolls should imagine the life the dolls have. However the modern add leaves almost nothing to the imagination and a lot more is being advertised. The whole "dream vacation house" has televisions, a hot tub, a poodle, and a whole house. So Mattel is not only marketing more products, but also limiting the amount of imagination a child can have. The increase of products make it so a child no longer has much to imagine and they don't create their own worlds. Does anyone else miss the days of Imaginary games and just playing outside without toys, or was that just me?
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