PETA is known for their very controversial advertising: not much time passes before we hear about another advertising campaign of theirs that ruffles some feathers. This one, released maybe over a year ago, emphasized vegetarian as a weight-loss diet. Instead of simply enforcing the idea of vegetarianism as a way to support animal rights, it stoops low to be like any other diet advertisement. It also represents the typical goal of many Americans: to lose weight for bikini season. But more than this, this ad is just plain offensive to overweight people. Sure, America has an obesity epidemic, but that doesn't mean we should shame people into going on diets. It seems like we have lost a lot of respect for others and this is shown in our degrading and senseless advertising. I read on the Huffington Post that they pulled this ad after lots of outcry. I'm glad.
Photo from: http://blogs.orlandosentinel.com/.a/6a00d83451c3cb69e20120a4ffb33a970b-pi
Thing is, obesity IS an epidemic in America and I don't understand why we have to tip-toe around the subject. Being excessively overweight is extremely harmful to one's health and it puts you at high risk for numerous health conditions. This is something that should be targeted head on, not ignored or pushed to the back of the shelf.
ReplyDeleteIn today's society maybe this shocking type of advertisement is exactly what we need.