I actually appreciate this old ad from the early 1980s. I was always avid fan of Lego blocks as a kid, and was poked fun for playing with, what was labeled as "boy's toys". But this ad shows an ordinary girl and her creative model, with the headline praising her creation. The girl is wearing casual clothing, nothing fashionable, and her hair is in two simple braids. No make up on either. She's also appears to be playing with regular Legos, not some Girlish-dollhouse-esque pinkish Legos (which the company does sell today).
It's odd how amazed I am to see this ad with a girl, who, for all she needs to be, is a kid. I find this ad to break the "boy's only toys" stereotypes too. Quite the opposite of today, no doubt. Gender enforced toys are still being made and sold, with children receiving mixed messages on how to be a kid.
Photo courtesy of: http://www.flickr.com/photos/moose_greebles/3717671129/in/photostream/
I think the headline "what it is is beautiful" really drew me to look at this ad. The headline could be referring to both the Legos and the little girl herself because she looks so happy. It's refreshing to see her fresh-faced and actually dressed like she's ready to play outside.
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