I found this this toy of tattoo gun and the idea of using the tattoo gun on another child to be disturbing. The children in this ad for an "easy to use tattoo maker" seem like your average boys that would be playing in the park. The boy with the hat on backwards promotes an image of being bad and to be placing a tattoo on another person seems to be "cool". Both boys are smiling and enjoying the activity when in real life getting a tattoo is painful. The act of getting a tattoo is a mature action and this advertisement tries sell children (specifically boys) that this will make them be older and cooler with the tattoo. Photo courtesy of Huffington Post
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