Just by watching this video, it seems like it's just a documentary on "liquid mountatineering," a newly popular sport about running on water. Watchers have no idea that this was actually a advertising video launched by Hi-Tec. The video itself transfixes audiences because of what the guys are doing, but people aren't aware that by watching this they would think of the water resistant pair of sneakers that made this "water walking" possible.

According to the Hi-Tec website it states,

"Ok we really didn't run on water...." and it continues with "So... is it real or not? After two weeks of worldwide buzz, we have decided to come clean and reveal that Hi-Tec were behind the 'Liquid Mountaineering' viral."

Very sly indeed.

[Courtesy of http://www.hi-tec.com/liquid-mountaineering/ & http://www.youtube.com/watch?v=Oe3St1GgoHQ&feature=player_embedded]