AT&T BlackBerry Torch - Moby Dick Commercial

I saw this commercial a couple of days ago on Abc Family!! and I thought "this is a perfect example of marketing" It is true it is a commercial for a cellphone, but in that case, why Cartoons are involved in the commercial?
They are trying to sell us cellphones through our kids because people in the business know that adults aren't that excited to get new cellphones, adults know there are always going to be better cellphones and better technology. However, children who are watching this family channel might feel attracted when they see cartoons and the cool chat between the person and Captain Ahab... This chat is not random, someone in the business thought, this is a commercials for children, these are the ones who are going to manipulate their parents!