Framed

This advertisement for Nikon shocked me not only because of the camera's large viewing screen but mainly due to the two half-naked women seductively posing on the bed. Camera companies are now also bringing more sex-appeal into their advertising which has proved successful for many other companies. Aside from the picture about to be snapped are many other 'framed' faces. I did not realize all the smaller boxes within the picture (much smaller than the boxes on the ladies' faces) until I looked at the curtain and noticed a 'framed' face! This is a clever way to advertise that this Nikon model can detect many faces in a picture versus an older camera model that is not so complex. I wonder what Nikon's alternative advertisement would have been had this one not worked...