So Many Choices

Since because America does have a consumer economy, where people have a variety of choices for one product, there are wide price ranges for the same product as well. This is the same with almost all products but the brand name costs a lot. I have been looking at some of the prices for cosmetics and a consumer can buy one Revlon lipstick for as cheap as $3.99. But an average Chanel lipstick costs around $30. I'm sure that there are some differences to those products but how much difference?