When I was looking at old magazines, I found extremely interesting vintage ads because some of them were very sexist. They displayed gender roles generated by the society such as women cook and take care of children while men go to work. Although most of them seem funny and illogical (like the first one), it is sad to realize that women did not have any kind of control in their lives, because they were either controlled by their fathers or their husbands. For instance, the four ads display women that do things to make the man happy instead of men making the women happy. The third ad even shows that men have more power over women by abusing them.
Nowadays, times have changed and women have a more active participation in society. However, gender roles still exist, for example when we see on a Kool-aid commercial a mother instead of a father giving children something to drink or on a food commercial we always see women. Also, the fact that most advertising display sex scenes instead of the product should give us a hint in which women still play a role in the society. Therefore, has advertising changed?
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