Wrangler, a jeans company, thinks that humans, at the core, are animalistic. They have an advertising campaign dedicated to this concept, complete with a disturbing, and in fact animalistic, portrayal of humans thrashing about violently. The whole idea is way overconceptualized and melodramatic, and I think this company takes themselves way to seriously thinking that this stuff is "art.". Um, I don't think so.
In the ad above, the woman reveals just her bare back and her rear. Only part of her body is shown, but it is safe to assume that she is a corpse, perhaps by murder or drowning. We don't know-and therefore, we create a story. Her death is exaggerated by the dirt on her skin (perhaps "animalistic?")....but it screams more violence to me. It seems like she was manipulated or mangled during her death.
This ad is just sad, plain and simple. When I saw this, I felt defeated. How does our society let this stuff pass by? Do people not see how utterly depressing this photo is? To me, it doesn't scream animal behavior. In the end, it all comes back to violence against women.
Photo from: http://www.adrants.com/images/wranglerad2.png
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