Tuesday, November 9, 2010

Deodorant





The First video is an Arrid commercial from 1980 and the second one is an Arrid commercial from 2002. Despite the time gap of 22 years, it is interesting to notice that a company still uses the same underlying idea of a couple "getting closer" to sell their product. People would think that we would get more sophisticated or creative but apparently there is no need for innovation.

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