Sunday, November 28, 2010

Skinnier than Zero?


Following the same concept of the movie "Killing us softly", this commercial shows what the author of the movie tries to explain. When I saw this commercial, the first thing that came to my mind was "that girl is super skinny", well, that's the whole point of the ad, she is skinny because she drinks Sprite Zero. In addition to this, she is wearing sport gear and looks tired and sweaty.What I think marketers want us to believe that in order to be good-looking (skinny) and to feel sexy, we need to exercise and drink Sprite Zero.
As the ad goes on, we see that she takes her shirt off because she has no limits after she started drinking Sprite Zero. Besides for the fact she is extremely skinny, she looks sexy and there is a man who sees her. Again, Advertising is making us guilty that we are not beautiful or perfect for the public. Commercials like that should not be on TV because they put down women. These commercials imply that women are important only if they are beautiful and skinny.
 

No comments:

Post a Comment