I just learned about Cyber Monday today, on Cyber Monday. It has taken over every bit of screen space I have today, there is no escaping it. On Youtube there is a huge ad for Target's Cyber Monday deals, sure okay Youtube has just started a trend of large ads that take up more than half the screen on the home page, but look in the right hand corner:
Under "Spotlight Videos" there is a whole section on Cyber Monday! The videos featured are shopping guides for the people who want nothing, everything, and everywhere in between. Maybe there has been a massive increase in shopping guide videos uploaded and Youtube is paying tribute to that, but I highly doubt it. Youtube sells mostly advertising space, it looks like a corporation has bought the 'Spotlight Videos' as advertising space. Another new trend is sending free new products to video gurus to test out and review the products online. The combination of large Cyber Monday advertising space, hidden advertising space, and product placements lead to a shove for more unhealthy consumption.
Christmas, unfortunately, has become a holiday about consumption instead of a holiday about family. I am glad that the hysteria of Black Friday has decreased, and now the popularity of Cyber Monday has increased. Truthfully I would rather hear about the debits that people have gone into for Christmas presents than hear about the people who were trampled to death at Walmart on Black Friday.
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