This commercial is Porsche is terrifying how it presents brand loyalty in children. The boy rushes to the auto dealership after catching a glimpse of the car, to get a better look and feel of the car. As he sat inside the car, the music is scary almost as if it was out of a horror film. He was immediately drawn to the car and imagined himself driving it one day. He got out the car with a satisfying grin and that in itself just goes to show it only takes seconds to win a child's loyalty. The voice over in the end states, "it is quite simply, the purest expression of who we are" uses the popular strategy that the featured product is only real or possible product capable of our expression.
I find this just chilling. If that kid really wants a Porsche--if he's determined to be the kind of person that sees a stupid car as defining "success"--then he'd better pay more attention in school.
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