I became interested in Circle K’s advertising after seeing an ad outside of one of its franchises in Georgia. The ad suggested one should “start their day off right” on Black Friday with a cup of their coffee. I became curious about what makes the convenience store chain’s coffee so special, and researched some ads online. This commercial in particular stood out most to me because of its outlandishness. Circle K is attempting to prove that its coffee is reliable and high quality with the lethargic man trudging into a store, presumably right after getting out of bed. The store’s bold marketing in this commercial has piqued my interest even more and has caused me to wonder how its “premium” coffees became so reputable.
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