Guilty Gucci

After watching Killing Us Softly 4, I was first amazed that the video was filmed at UMass Amherst (should've been at Smith!) and secondly amazed that there is other advertising out in the media that I have never been aware of. From the ads that 'eroticize violence' to those that are altered to create a perfect woman, I was dumbfounded. Jean Kilbourne does a fantastic job of pinpointing all the wrong that ads are creating for the world and I think she will have great success with changing the way people view advertising. I could not stop laughing after her mention of a "menage a trois with Ben & Jerry" and I can now see that food is becoming more sexual. Not so funny, though, is this Gucci ad. The male model is idolizing the woman's vagina where her pubic hair is sculpted into a "G." This ad has gone too far and makes me extremely uncomfortable. Why is such a pornographic image okay to use as a marketing tactic?