Saturday, November 13, 2010

Become a Rocker


This commercial for Power Gig is both funny and disturbing at the same time. It's refreshing that, for once, a brand is marketing to the whole population rather than just a specific group of people. I like the beginning line, "To be a real rocker you don't need..." and then the commercial continues from there. I think this will be a big sell come Christmastime and many different age groups will be interested in purchasing. I think that it was important to finally address that you don't need to be good-looking or have many friends to be a rocker. What I disapprove of, though, is the final line when they say "and the rest will come," because the brand is putting false hope into being a rocker by saying you'll live a better life if you buy this product...it takes a lot more than knowing how to play the guitar to live a wholesome life.

1 comment:

  1. Did you see his eyeball pop out...yuk... and his leg... I'm not buyin it for anyone....

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