Safety First

These two ads are completely unrelated except for two things: a) they have to deal with some sort of 'safety' issue b) they are both really creative and interesting ads.

The first ad was ran in Indonesia:

The campaign is for safer nose hair trimmers. The ad uses live wires from telephone poles and other electric spots. It is definitely one of the more creative bill boards I have seen!

The next ad I had seen before, but I just recently found out that it was exclusively an online campaign. I won't give away what it is for, but here is a hint: the tag line is 'Embrace Life".

(photo credit: Campaign Brief Asia, video credit: Youtube)