According to the New York Times, the MTA is starting to allow tv advertising on subway cars, in addition to the usual still-picture placards. The description of the start-off campaign for this new "innovation" is striking: they've essentially turned an entire subway car into an ad for Major League Baseball. This particular usage sounds over-the-top, and I assume that the normal application of this marketing will be much like tv's in airports: the constant, irritating drone in the background. This seems almost inevitable, but I find it very sad. Subway rides have until now been one of the few places where working people actually read books. Now, I expect they'll be too distracted by the flickering images.
http://cityroom.blogs.nytimes.com/2010/09/21/m-t-a-brings-tvs-to-the-subway/?hp
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