According to the Consumerist, KFC is hiring college women to wear sweats with "Double Down" imprinted on the ass. This is a relatively new marketing ploy--to hire beautiful young folks to peddle your wares to their peers--and one that could be persuasive, depending on the charisma and attractiveness of the participants.
This particular campaign seems particularly degrading to me, given the pseudo-sexual connotations of "doubling down" and the placement of the ad in question, and if my daughter ever did something like this I'd be an unstoppable fury machine.
But...would you ever do this or something like it?
http://consumerist.com/2010/09/kfc-pays-college-girls-to-advertise-double-down-on-their-butts.html
I hate words on pants! It is disgusting! The phrase itself is especially disturbing.
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