This ad for Kleenex stood out to me specifically because the number of years it takes for a box of Kleenex is horrifying. When we walk into a CVS or any other drugstore and get a box of Kleenex we do not think of the trees that is sacrificed for our personal usage. In addition, to that one box of tissue that you get, there is a whole shelf of Kleenex boxes and other types of tissues waiting to be brought.
This ad reminds me of my engineering classes called Mass and Balances where I had to calculate and diagram a life cycle assessment of a heating system for a house on campus. We had to determine and assess all the materials involved with creating the heating system even the equipment used to make those materials. It was a very challenging task to trace backward to the starting material because there is very little information available about where materials had come from. This relates back to consumerism in which, I as a consumer do not really search or pay attention to how things are made. Its also alarming as to how little information companies provide to consumers where their products are from. We would think now with the Internet, it would be easier but sadly its not…
Photo courtesy of Seeing Red Blog
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