I discovered these Smart Water advertisements in various fashion magazines. I suspect Smart Water is competition for Evian, but either way, the fact that a basic necessity to human life is being branded by companies like Smart Water and Evian is a little bit of a branding overkill. These "Designer water" brands, much like any high profile consumer brand, manage to get celebrities to endorse their water, claiming its "purity" or "workout partner", as seen in the Jennifer Aniston ad. The implication from drinking Smart Water is to get the so-called perfect body that a typical consumer would desire. The sad part is, just as with any other ad, many people buy into these special water beverages.
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