Sparked by Sara's recent post, I too browsed around on that website and looked at some other billboard changes. Here's one adjustment that I found particularly interesting. I love the fact that such a simple alteration, just one word, and the entire meaning/message of the billboard changes. These people are very clever.

Well, I encountered some trouble uploading the pictures but the original billboard said

"Lawsuits: The American Disease" the billboard was promoting citizens against lawsuit abuse

and then it was changed to read,

"Lawsuits: The American Dream"