Coca Cola has come up with a new marketing technique to further advertise their soda. By giving away free coke and other assorted gifts to us. This video is part of a series of videos, in which Coca Cola goes to various college campuses around the world, most notably the US, the UK and India, and give away free stuff, with the effect of winning the youth's hearts over -- in efforts to gain brand loyalty. I noticed they are making a great effort to target the younger demographic, and they are doing these vending machine schemes in countries where the consumerism is either widely prevalent (like the US) or growing (India).
This marketing technique seems to be having an effect on these students. They're even running up to hug the machine itself! Better be careful the next time some one gives you free stuff - it could be another way of advertising.
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