SCOPE (Spastic Children's Society of Victoria) is one of Australia's largest non-profit organizations that provides services for people with disabilities. The video explains how SCOPE went through the process of getting their name and message out to the whole of Australia. This is a great campaign! SCOPE definitely took a creative and effective approach to advertising. The only problem that I have with this campaign is that Rudely Interrupted is being used to promote SCOPE first and then promote the band secondly. The members of the band do not have a much priority as they may think they do. Still this is an amazing feat for both SCOPE and Rudely Interrupted!
Here is the music video for 'Close my Eyes':
(Credit Best Ads on TV, Youtube, and SCOPE)
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