Sexy Hilfiger?

As I was reading Vogue, I saw this provocative ad and immediately looked for its brand. To my surprise, it was Tommy Hilfiger. I was surprised because Tommy Hilfiger usually sells the preppy style or the family image. This ad is selling sex to be accompanied with the shoes and that it seems as if the shoes give off this sex appeal on its own. Hilfiger is presented to be sexy with this ad, different from what the classy image Hilfiger usually projects. Another difference to Hilfiger's brand image is the ideology that sex in a car is seen to be promiscuous and for Hilfiger to be using this in their ad, it goes against their image as a brand.