This is a blog for cool consumer-related things found by the members of Smith College's English 118: Writing about Consumer Culture.
Monday, November 1, 2010
Make up time
How to Apply Makeup For Kids Modeling -- powered by eHow.com
This is a link to an add which generally wont stir complaints like the anti feminist ads. However the fact that we accept make up ads for children just tells us that our entire mind set is messed up. Marketers take advantage of our silence. ``This is a segment of the marketplace that is gigantic, that is predisposed to brands and has money to spend,'' said Lynne Robertson, VP-general manager of KidCom, a unit of Campbell Mithun Esty, Minneapolis, which specializes in marketing to children. The marketers have taken a simple childhood hobby of girls of dressing up and acting like grown ups and made it into an entire new segment which has a consumer body of 72 million and this is just kids.
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