I have almost no words for this ad, from the Japanese Potato Chip company, Calbee. I saw it for the first time this summer and laughed at its bizarreness, and lack of correlation to the product being advertised. In comparison to ads in the US, I think that if an American company used the same approach, audiences would be annoyed with and bewildered by the humor and be less inclined to buy the product. I feel like the type of humor exemplified in the Calbee ad is... interesting.
Monday, November 1, 2010
Calbee
I have almost no words for this ad, from the Japanese Potato Chip company, Calbee. I saw it for the first time this summer and laughed at its bizarreness, and lack of correlation to the product being advertised. In comparison to ads in the US, I think that if an American company used the same approach, audiences would be annoyed with and bewildered by the humor and be less inclined to buy the product. I feel like the type of humor exemplified in the Calbee ad is... interesting.
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At first I thought the advertisement was for the dog, not the chips! Very deceiving..
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