Pretty Pretty Princess

Pretty Pretty Princess is a game that every girl I know and I were obsessed with throughout elementary school. The ads that followed this one from 1992 triggered my fascination with pretending to be a princess. This ad is quite tame with child marketing methods compared to many children’s ads of today. I think it is important that “Princess Gwendolyn’s” real identity and other tidbits such as time and place were parenthesized because that adds an interesting element of humor to the commercial. More importantly, the parenthesized information and “Princess Gwendolyn’s” animation exemplifies pretending, which is a component of childhood that today, seems to be fading.