This is a blog for cool consumer-related things found by the members of Smith College's English 118: Writing about Consumer Culture.
Sunday, October 24, 2010
Gucci Guilty
A couple of nights ago I was watching my favorite TV show and I saw this commercial about the new perfume by Gucci called "guilty pleasure". The commercial on TV was a little bit shorter than this version, but I was surprised again, how something so simple like a perfume is being marketed as "sexy". It is obvious that the couple is having sex. Also, all the posters are very similar, a sexy naked couple. What are the marketers trying to sell? an experience? a feeling? or a perfume?
By www.adsoftheworld.com
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