Savage Chickens

Perfect satire:

This Ad is ridiculous!

This ad really "got" me. The punch-line (the cracking of the walnut) was just so unexpected! This was pretty much my train of thought: " Morning, shower... finished, that's a little thong, cool modern apartment, unmade bed(!), woah!...naked girl, she has an incredible figure, okay...walnuts?, where is she putting that...she's not...woah! Hahahaha! I can't believe she did that!(the actress looks at the camera and smiles) Haha...she even knows how ridiculous that was!

Of course, this sports club ad sells a "standard" of beauty, a certain body type, a lifestyle... However, it either sells it better or I'm just sold. There definitely is a level of sophistication here that I appreciate.

Heineken - Walk in Fridge

I saw this ad last year on TV, and I thought it was hilarious! I think they show it during the Super Bowl. Unfortunately, I couldn't find it in English, but pretty much the woman says this is the living room, and this is the closet. Although this Heineken ad is very funny, it stereotypes women and men; and at the end, it shows Heineken "serving the planet".

First of all, it bothed me that this ad stereotypes women as big consumerist! there are four white women, probably in their thirties; we see that these women are more excited to see the closet than to see the rest of the house! In addition, we see that it's full of clothes even though the closet it's huge! the screamed for around 6 seconds and then we hear men screaming. The ad makes fun of women because women tend to scream and are louder than men. But in this case, men are so excited that they scream louder and longer. Anyways, we see they are screaming because his closet is a huge fridge full Heineken beers, like it was possible to have a closet of full of Heinekens. Again, four white men.

After they scream, we see "Heineken, Serving the planet" Well, I would like to know why they display that last sentence. Are they serving the planet by giving huge closets or free houses? or does it mean that they recycle? or does it mean that they help the planet by providing beer? It doesn't make any sense. What do you guys think about this?

Ripple Effect

This commercial is one of my favorites. I remember how I reacted when I first saw this ad on TV. I was like......"WOW this is like a love story movie. Awww too cute!" Yes. That was my first reaction. I just love the way how the ad starts from the future and rewinds to the present, showing the couple's first encounter at a train station. I guess AT&T was targeting women like me who love to watch Roman Holiday. The commercial implies that if the man wasn't using AT&T, he would have failed! (BYE BYE HOTTIE) But, because he's prepared, he won the heart of the maiden (and their son becomes the President).

Water is Water.

I discovered these Smart Water advertisements in various fashion magazines. I suspect Smart Water is competition for Evian, but either way, the fact that a basic necessity to human life is being branded by companies like Smart Water and Evian is a little bit of a branding overkill. These "Designer water" brands, much like any high profile consumer brand, manage to get celebrities to endorse their water, claiming its "purity" or "workout partner", as seen in the Jennifer Aniston ad. The implication from drinking Smart Water is to get the so-called perfect body that a typical consumer would desire. The sad part is, just as with any other ad, many people buy into these special water beverages.

[MV] Girls Generation (SNSD) & 2PM - Cabi Song (Caribbean Bay CF)

I thought this was an interesting advertisement because basically this is a music video with two of the most famous kpop groups in Korea. This advertisement is supposed to advertise the water park that is in one of amusement parks in Korea, but the name of the place isn't mentioned much throughout the video. But I'm sure it was popular because of this music video which is also an advertisement for that place. The song is really catchy and CABI is short for Caribbean Bay (water park). It's amazing how much impact celebrities have these days.

What if animals looked like today's humans?

I thought these pictures were rather funny and although they do a poor job of marketing the actual product, binoculars, I think they do a great job at targeting something else- obesity. Because it is such a prevalent problem, sometimes people become numb to it, and I think that seeing it on other beings puts things into prospective. You could call it a wake up call.

I just watched this video about how an Australian non-profit got their message out to hundreds of people:

SCOPE (Spastic Children's Society of Victoria) is one of Australia's largest non-profit organizations that provides services for people with disabilities. The video explains how SCOPE went through the process of getting their name and message out to the whole of Australia. This is a great campaign! SCOPE definitely took a creative and effective approach to advertising. The only problem that I have with this campaign is that Rudely Interrupted is being used to promote SCOPE first and then promote the band secondly. The members of the band do not have a much priority as they may think they do. Still this is an amazing feat for both SCOPE and Rudely Interrupted!

Here is the music video for 'Close my Eyes':

(Credit Best Ads on TV, Youtube, and SCOPE)

Sparked by Sara's recent post, I too browsed around on that website and looked at some other billboard changes. Here's one adjustment that I found particularly interesting. I love the fact that such a simple alteration, just one word, and the entire meaning/message of the billboard changes. These people are very clever.

Well, I encountered some trouble uploading the pictures but the original billboard said

"Lawsuits: The American Disease" the billboard was promoting citizens against lawsuit abuse

and then it was changed to read,

"Lawsuits: The American Dream"

Be More Healthy

After reading Sara's post I checked out the billboardliberation website and found this advertisement for McDonald's. The slogan read, before it was changed for the better, "you have 10,000 tastebuds. use them all." Now the billboard has the word "kill" in place for "use" which is both hilarious and true at the same time. Also, in the corner under the golden arch reads "I'm sick of it" instead of "I'm lovin' it." This is a great website and I found myself laughing and completely agreeing with the changes of words or phrases on these billboards. Many people can't see past slogans and believe everything they read--that is all about to change. I hope this will be accepted and viewed as a cultural movement for a better world.