This ad is super funny and plays on the stereotype of models being "dumb". The company Sony Ericsson is trying to sell their newest phone by releasing multiple versions of this ad but with different groups testers such as elderly, guidos, toddlers, surfers, and glam rockers. However, the researcher remains the same and reacts in a condensing way towards each group. I love how the camera focuses on his expression after each response. I found this ad to be funny and conveyed the message that the product can easily be used even from the less tech savvy groups of people.
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